clients and partners...on working with wendy

Brand Development

“Sure, Wendy is a brilliant, strategic thinker. You only have to look at the clients she’s worked with, as well as the work itself, and you can see that. But what makes Wendy special is that she loves people and all the strange, special and interesting things they do and think. She loves a challenge. She loves stories and new things and coming up with great ideas. And she works really hard to get to those ideas…but makes it feel like fun for anyone she’s working with. For 4-H, Wendy has taken a hundred years of history, thousands of different programs, and millions of kids and found a new way to make it all relevant and important again. That’s so Wendy.”
Andy Ferrin, Chief Marketing Officer - National 4-H Council

“In Wendy Hagen you get the best of both worlds in strategic and effective communications. I first worked with Wendy in her strategic planning leadership role at Porter Novelli when I was President of the Abundant Forests Alliance (AFA). Wendy showed me her unique abilities not only to plan and implement the critical upfront research for effective strategic communications; but more importantly her ability to analyze and translate the research findings into great messages with impact. Wendy finds those ‘nuggets’ in focus group and opinion survey work that make all the difference in guiding your creative team’s direction and media-mix decisions.”
Rod Lowman, former President – Abundant Forests Alliance

“Wendy provides wise counsel and leads her team with the client's best interests always in mind. She spent the time to understand our culture and business needs and then delivered stellar results on a strategic rebranding campaign.”
Bob Clerman, Corporate Vice President - Noblis

“Wendy is fantastic! She is creative, smart, and exceptionally focused. She led a facilitation for my team that was unlike any meeting I have ever attended -- she kept everyone focused, interested, and the output of ideas that came as a result were excellent. She is also a pleasure to work with - responsive, responsible, and enjoyable! I'd love to work with her again - any time!”
Debbie Kaufmann, Director, Corporate Communications - Otsuka America Pharmaceutical, Inc.

"Wendy is truly one of the brightest minds in communications. She marries her exceptional skill at developing target audience insights with her unique perspective on the cultural and competitive context in which her clients operate--and then makes it all add up to compelling and differentiating strategy that works across multiple communications channels."
Cindy Atlee, Principal - The StoryBranding Group

Agency Search

“When our national trade association decided to launch a nationwide advertising campaign, Wendy advised us through every step of the process. Her knowledge and experience in every phase of our efforts, from mission and RFP scoping, to agency selection and contract negotiations, to message research analysis and production, were key reasons our program was able to launch in record time and have solid effects among all targeted audiences. Along the way Wendy was both professional and a pleasure to work with. She knew when to ask the right questions and when to suggest something we might have overlooked. As a member of our team she always had the confidence of association member companies and advertising agency personnel. She was a key contributor to our remarkable -- and quick -- program success. I hope to work with Wendy on other such projects soon.”
Bill William Whitsitt, EVP Public Affairs, Devon Energy Corporation

“Wendy’s demonstrable expertise and confidence quickly translates into credibility with those with whom she is working…both her clients and other contractors and agencies. She is very responsive to feedback and very good at delivering against tight deadlines. I look forward to working with Wendy again.”
Rod Lowman, former President - America’s Natural Gas Alliance (ANGA)

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